In some countries, Visa enhances card transaction data and uses it to generate anonymised and aggregated consumer spending and marketing reports and other data products that enable companies to improve their marketing efforts. These solutions help companies identify consumers that they can target. For example, a marketing report may show that consumers in one postcode tend to spend more at car repair shops compared with consumers in other postcodes. These products also help companies to determine the effectiveness of their marketing campaigns.
Visa’s marketing solutions do not contain any personal information, but they do allow companies to enhance their own consumer files with intelligence to support targeted marketing.
If you do not want us to use your card transaction data in Visa marketing solutions, click here to learn about how you can opt out.