The Visa Small Business Directory shines a spotlight on some of South Africa’s favourite small businesses and helps shoppers find the ones near them. Being listed helps businesses get exposure to potential customers in their area. If you own or work for a small business, submit your details and your business could be featured.

Register your business for a chance to feature in the Visa Small Business Directory
We have built a directory of some of South Africa’s most loved local small businesses. Submit your details and your business could feature in the Visa Small Business Directory.
Register your business for a chance to feature in the Visa Small Business Directory


The Visa Back to Business Project was originally designed as a resource to support small businesses that have been impacted by unforeseen events and circumstances. Since it has started, the project has grown and empowered many small business owners to re-open their doors and continue making a positive impact on local communities.
The Back to Business search tool can help you find and support local businesses.
You can help, because where you shop matters.

The Pastry Princess
After experiencing a crushing retrenchment in 2014, Charlotte Letlape decided to fall in love with baking again and never looked back. She now shares magic and joy with her business, The Pastry Princess, and serves up delicious treats to make South Africa a little sweeter.

Plus Fab
Inspired by stories of iconic South African women like Saartjie Baartman, who were shunned because their bodies were considered ‘abnormal,’ Plus-Fab continues to make waves in the plus-size fashion industry and inspire women with the confidence and self-love they deserve.

Roving Bantu Kitchen
Decades ago, Sifiso Ntuli and Ashley had a dream to create more than a restaurant. Their vision drove them to overcome the intense challenges that stood in their way and create the living museum of hearty food that they cherish today.

DOPE Store
Andile Cele weaved together his ideal reality after starting D.O.P.E Store in 2009. The self-taught designer and business owner aimed to create a platform for local designer brands, which has now grown into a powerful hub of collaboration and pride.
Honest Foods
Claire Kristy du Preez fired up her passion for good food in a Home Economics classroom years ago. Since then, the self-taught chef has been inspiring South Africa to add delicious and guilt-free bites to their everyday lives with her business, Honest Foods. Some of the best ingredients in her recipe for success are ambition, commitment and purpose.

Suki-Suki Naturals
Linda Gieskes-Mwamba had a passion for beauty and skincare from the time she was just five-years old. As Linda grew, so did her love for natural beauty products and skincare. She turned her passion into a business and has been inspiring South Africans with healthy hair and skin ever since.
Woodstock Waffles
One year Camilo Ramada and David Shields were backpacking in South America, the next - they had used their colourful experiences abroad to introduce a new type of waffle in SA. Filled with tasty gourmet ingredients, the recipe soon became a firm favourite among locals. Today, Woodstock Waffles is entrenched in the hearts of South Africans looking to delight in some good soul food.